About HoshinAI

Business experience.
A new way to build.

We use AI to build websites, business software and automations. Years in consultancy and business help us understand what the software needs to do and how to put it to work.

Meet Ari

Ari Marks.

Principal — AI Systems & Implementation

Three decades in business, starting with IT consultancy. Now building with AI.

Connect on LinkedIn

Ari’s experience spans IT consultancy, fashion, international business and manufacturing. At HoshinAI he combines that experience with AI-assisted software development, working through what to build, reviewing the result and helping people use it.

His career has included leading Manzoni Accessories, founding Phegan Exports in India, and establishing Hemlock Designs. It is a background that connects technology with the day-to-day realities of building brands and making products.

His business history also includes legal troubles in India, which he acknowledges openly as part of his story.

Still learning

Ari is currently studying part-time towards a Bachelor of Science in Marine Biology and a Bachelor of Laws.

Beyond work

Fishing, boating, hiking and travel — time on the water, on a trail, or somewhere new.

1994–2006
IT consultancy
Business technology and consulting.
2006–2020
Manzoni Accessories
Managing Director of the fashion leather brand.
2013–2019
Phegan Exports
Founder, India.
2020–2023
Hemlock Designs
Founder of the reception desk brand and manufacturing business.

The team

The people
behind the build.

Mandy Marks

Founder & Managing Director

Ari Marks

Principal — AI Systems & Implementation

Meet Ari

Uttam

AI Strategy Associate

Nyguen

AI Systems & Delivery Associate

How experience helps

Understand the job.
Then build the tool.

Running a business means balancing customers, cash, stock, suppliers and the time available. Software consultancy means turning those needs into requirements, connections and tools people can use.

We bring both perspectives to AI-assisted development. AI helps us design, code and iterate; people remain responsible for the scope, review, testing and handover.

How we build with AI