01 / What we build
Built with AI.
Guided by
experience.
Websites, business software and automation that help you get work done.
We use AI to help design, code and refine the software. Business experience guides what we build, and people review and test it.
02 / The experience
Software thinking.
Business experience.
I’m Ari Marks, Principal at HoshinAI.
My career began in IT consultancy in 1994. Since then I’ve run businesses in fashion, international trade and manufacturing. I understand that software has to work for the people using it.
- 1994–2006
- IT consultancy
- 2006–2020
- Managing Director, Manzoni Accessories
- 2013–2019
- Founder, Phegan Exports, India
- 2020–2023
- Founder, Hemlock Designs
03 / Our own venture
From a phone photo
to a product listing.
2ndChannel brings resale work into one place.
Capture photos and a voice note on an iPhone. AI helps prepare the images and listing, ready for a person to review. Manage stock and marketplace tasks from the same workspace.
for the 2ndChannel build.
Where suitable, browser automation can help with tools that have no API. Publication and sensitive actions remain subject to review.
Explore the product
04 / A community project
Less chasing.
A shared view
of the work.
A sponsorship workspace for UTS Hiking Club.
Sponsor research, proposals, responsibilities and follow-up are brought together so a volunteer team can see the next task and who is doing it.
- Research potential sponsors.
- Prepare proposals for review.
- Track conversations and next steps.
06 / Let’s talk
What would make
your work easier?
A website, a business tool, or less repeated admin. Tell me what you have in mind.
